Why TiO₂ Matters with Industry Giant KRONOS
Titanium dioxide (TiO₂) is a critical ingredient in coatings, adhesives, sealants, and construction—but its impact goes far beyond whiteness and opacity. In this episode of CASE & Construction Unpacked, Gen Marquis, Business Director at Quadra, speaks with Roula Hanna of KRONOS about how TiO₂ enhances performance, supports sustainability goals, and helps manufacturers navigate evolving regulatory and supply-chain challenges, highlighting why strong supplier–distributor partnerships matter for the Canadian CASE and construction markets.
In the Mix features conversations with suppliers and industry experts on the raw materials, innovations, and partnerships shaping the CASE and construction industries, offering practical insights that help manufacturers stay informed and competitive.
