Quadra Embraces Evolution: New Look, New Website, ‘Same People’ First Approach
As Quadra embarks on a new chapter in its chemical and ingredient distribution journey, we are thrilled to announce the evolution of our brand and the launch of our new website with dynamic online product portfolio. This decision comes as a culmination of careful consideration and strategic planning aimed at enhancing our organization’s digital presence, reflecting our internal culture externally, and further strengthening our position as a leader in chemical and ingredient distribution.
“There are several compelling reasons behind this initiative,” states Anne Marie Infilise, Quadra’s President and CEO. “First, our brand is the face of our organization. It is the embodiment of our people, our values, our “Why”, and our commitment to excellence. By refreshing our brand, we aim to ensure that it accurately reflects who we are and what we stand for in the eyes of our customers, suppliers, partners, and the broader community.”
“Moreover, in today’s digital age, a strong online presence is indispensable,” continues Infilise. “Our new website will serve as a centralized hub where users can now easily access our vast product portfolio, including featured products, and search capabilities by application, trends, and more. They can also stay updated on the latest news and events, get a glimpse into life at Quadra, and learn about our sustainability practices. With enhanced functionality and user-friendly design, our website will not only facilitate access to information but also further foster a sense of connection toward our stakeholders.”
Quadra’s evolved brand identity reflects our current values, purpose, and focus, showcasing the journey we’ve taken and the aspirations we hold for the future. With improved navigation, accessibility, and functionality, our new website will serve as a dynamic platform for information and connection, and ensures we continue to meet the evolving needs and expectations of our stakeholders. As an extension of our brand evolution, we are proudly adopting a new domain name, quadragroup.com, symbolizing our unity and collective strength.
We invite you to explore our website, browse our products, and join us on this journey. Stay tuned for more updates and experiences as we continue embracing evolution together.
