Quadra partners with Knowde to redefine its customer experience

Discover Our Product Portfolio

SAN JOSE, CA – May 24th, 2024 – The Quadra Group, a leading North American distributor of ingredients and chemicals, is pleased to announce the recent launch of its evolved brand, and new corporate website. The new website includes a searchable Product Portfolio, powered by Knowde’s product information management (PIM) system and customer experience platform. This represents a key milestone in Quadra’s digital transformation, and Quadra is proud to be the first Chemical & Ingredient distributor to go live with Knowde’s leading-edge technology.

The new website and Product Portfolio are allowing Quadra to redefine its online customer experience by enabling visitors to explore its product offering, quickly find what they are looking for, and connect with Quadra to fulfill their product needs. The new website also allows Quadra to showcase what makes it a different kind of company, while highlighting its key supply partners, key product lines, and specialized services for each focus market.

“With a diverse Product Portfolio of over 5000 products, we wanted an industry-leading AI-driven tool that allowed us to efficiently manage our product information. Additionally, we wanted a full-featured, end-to-end solution that offered our customers the latest tools to improve their entire online journey,” explained Anne Marie Infilise, CEO & President of Quadra. “Our digital transformation is thoughtfully designed with our customers and suppliers at the forefront, and this new launch marks another significant step in creating a powerful and intuitive user experience, further enhancing our role as a valued partner and leader in the industry.”

“It can be especially challenging for distributors to organize and harmonize their product information so that it’s easily accessible to customers and provides internal teams with actionable insights,” said Ali Amin-Javaheri, CEO of Knowde. “We’re thrilled to be working with the amazing team at Quadra to provide their customers with a best-in-class online experience.”

Quadra’s Product Portfolio and search engine are built using Knowde’s Customer Experience Platform, a turnkey solution that enables both suppliers and distributors to instantly modernize the customer experience on their website. Customers can easily discover and learn about products and engage with our industry experts, allowing for a more seamless and accessible buying experience.

R&D, formulation, and procurement professionals interested in Quadra’s Chemicals and Ingredients can visit the company’s website at quadragroup.com.

Chemical suppliers and distributors can learn more about Knowde’s master data management, PIM and customer experience platform solutions by visiting software.knowde.com.

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About Quadra 

Quadra is a North American family-owned chemical and ingredient distribution powerhouse, partnering with the world’s best suppliers to provide an extensive and innovative Product Portfolio. Quadra’s key difference is its people, offering specialized services and dedicated teams committed to delivering tailored solutions. Quadra combines market focus with strong supplier and customer relationships and is proud to have exclusive partnerships with the world’s best manufacturers. Its robust infrastructure across North America ensures it offers coast-to-coast market coverage, from densely populated cities to remote locations.

Quadra’s commitment to service excellence means your company has a team of dedicated professionals ready to address challenges and deliver success. Thanks to industry expertise and extensive market knowledge, Quadra responds quickly and efficiently to changing market dynamics and emerging industry trends. For more information, visit quadragroup.com.

Quadra Group’s media contact: Melanie Tabet melanie.tabet@quadragroup.com

 About Knowde

Knowde is the leader in master data management for the ingredient, polymer, and chemical industries. The world’s leading suppliers and distributors trust Knowde to accelerate their digital transformation and drive business growth. Knowde’s software unlocks the power of data, allowing businesses to enable their internal teams, power their digital tools, deliver amazing customer experiences on their websites, and expand their reach by listing products on the industry’s largest marketplace. Knowde is backed by top-tier investors, including Coatue and Sequoia Capital. For more information, visit software.knowde.com

Knowde’s media contact: John Schmidt, john.schmidt@knowde.com